Blue Mics
25 Years of iconic voices

Digital Campaign
Paid Social Media
UX Design
Art Direction

• The Situation - Blue Microphones was poised to celebrate it’s 25th anniversary and wanted to leverage this to cement its status as THE microphone for creators.
  
  The Task: Create an opinion-driving campaign for Blue, aimed at strengthening its leadership position as high quality audio equipment for creators. This campaign should raise the ceiling for Blue, creating a halo for the brand that extends to its portfolio of products.
  
  Key performance indicators include:
  

• Increased Opinion among creators aware of Blue (improving perception)

• Increased Familiarity among creators aware of Blue (deepening understanding)

• Increased Consideration among creators aware of Blue (driving preference)

Art Direction / Design - Deanna Hjerling
Creative Director - Nick Davidge