steve aoki X qualcomm
soundscape experience
Experiential Design
Creative Video Direction
Video Production
Art Direction
Motion GFX
The Situation - Qualcomm had just unveiled a groundbreaking suite of audio technologies known as Snapdragon Sound—an innovation poised to revolutionize the industry. Our mission? To launch Snapdragon Sound with a bang, captivating industry insiders and audio manufacturers to become passionate advocates and clients of this game-changing technology.
We needed to cut through the noise of traditional audio tech advertising - and immerse our audience in the capabilities of Snapdragon Sound.
The CCO and I leveraged the insight that ultimate audiophiles are music producers and DJs - they need their music at top quality to deliver the best quality to their fans to come up with the idea to create an immersive interactive event hosted by renowned DJ Steve Aoki. We transformed a venue in New York into a live concert complete with a 360 Dome, showcasing a custom-produced 360 film featuring Steve Aoki himself. This allowed our audience to truly experience the magic of Snapdragon Sound firsthand. The event culminated in an live performance by Aoki, leaving attendees buzzing with excitement and eager to advocate for this incredible technology.
Creative Direction / Art Direction / Design - Deanna Hjerling
Chief Creative Officer - Nick Davidge
Why steve aoki?
At the time Steve Aoki was one of the more well known DJs among our target audience demos, specifically Millenial and Gen X.
Steve Aoki is also known for being a DJ who was interested in emergent technologies. He had just released an album “Neon Futures” that celebrated these technologies.
The Proccess
Bringing this event to life was no small feat—it involved many moving parts and steps and collaborations with expert artists and vendors who were just as passionate about the vision:
Diving deep into audience research to pinpoint a DJ whose vibe resonated with Qualcomm’s business goals—because the right music sets the perfect tone!
Brainstorming sessions with my Chief Creative Officer to ideate event mechanics that would make the experience unforgettable.
Designing a vibrant new brand identity for the event, complete with eye-catching key art, a dynamic logo, and graphic assets that truly captured the essence of the occasion.
Crafting animations, motion graphics, and visual effects that transformed the event space into a captivating environment.
Developing and storyboarding a 360 Soundscape video that would immerse attendees in a multisensory journey.
Channeling my inner art director to ensure the Soundscape video had a cohesive look that tied everything together beautifully.
Collaborating with talented 3D vendors and artists to breathe life into the Soundscape video, turning creative concepts into stunning visuals.
Partnering with a 360 Video agency to navigate the nitty-gritty of video specs and set clear expectations for its stunning appearance in the 3D dome space.
Curating every detail of the event’s art direction—from the lighting and furniture to on-stage graphics, branding, and signage—ensuring that every element harmonized to create an extraordinary experience.
The work
BRANDING, KEY ART, Video
The Key Art was developed using 3D and photo compositing.
VIDEO DEVELOPMENT
Below are some preliminary renders of our innovative Steve Aoki Robot and the cockpit featured in the 360 video. Th
ese visuals provide a glimpse into our creative process and the intricate design elements that brought the project to life.
Steve Aoki Robot Renders (Cinema 4D)
Cockpit Render (Cinema 4D)
User Interface Render (After Effects)