steve aoki X qualcomm
soundscape experience
Experiential Design
Creative Video Direction
Video Production
Art Direction
Motion GFX
The situation - Qualcomm had just released a complex suite of advanced, game-changing audio technologies called Snapdragon Sound. Our task was to introduce Snapdragon Sound in a splashy way to inspire industry insiders and audio manufacturers to become advocates and clients of this incredible technology.
The CCO and I leveraged the insight that ultimate audiophiles are music producers and DJs - they need their music at top quality to deliver the best quality to their fans to come up with the idea to create an immersive interactive event hosted by renowned DJ Steve Aoki
Why steve aoki?
At the time Steve Aoki was one of the more well known DJs among our target audience demos, specifically Millenial and Gen X.
Qualcomm snapdragon summit sizzle
Tech summit is an important moment for Qualcomm to solidify its technological leadership. In this video we were able to excite attendees about Qualcomm’s commitment to music and through the lens of one of the world’s biggest DJs showcase how Qualcomm’s 5G technology will help to shape the Live Music experience in the future.
QUALCOMM IFA
SiZZlE
To kick off the partnership with Live Nation and the activation of the 5G infrastructure in Europe and around the world we produced a short video piece and PR narrative. The piece outlined the brand’s vision to enhance the future of live music experiences through the power of 5G and Qualcomm technology.
