5 Influencers share their unique experiences
The Ask: Google Pixel wanted to position the Pixel as the phone for music users - targeting young switchables
Strategy: Using Live Nation’s access to music festivals, harness Google’s product magic to personalize and enhance the way fans experience music.
Insight: Festivals are filled with diverse people. A foodie’s festival experience is going to be vastly different from that of a fashionista’s or a techie’s.
Idea: Pixel invites you to share your festival experience from your unique perspective - whether you’re a food fanatic or a stylish trendsetter.
I pitched and sold this idea and along with a team of talented people we created a content series with a more personal fan perspective by giving 5 #teampixel influencers a Google Pixel to capture their festival experiences with their own unique personal lens. Our influencers were also tasked with showcasing a specific feature of the phone - for example our POC photographer @alexanderjulian who used Real Tone to capture diverse skintones at Coachella accuratley. We gave influencers access to artists and VIP areas not normally accessible - which allowed @phaithmontoya to get an exclusive interview with Rina Sawayama. Viewers were able to watch content on each influencers channel and on the Made By Google youtube channel - and content ranged from a fashion influencer interview fans about their looks in front of iconic backdrops, a food influencer indulging in the best festival eats and talking to the chefs, or our music influencer interviewing Hayden James about his favorite festivals.