NFL Social Lab

Social Media

I was lucky enough to be the lead for the NFL’s snapchat team when it first formed. I defined the look of the NFL's social channels by creating a style guide that embodies the history of the sport while giving new life and edge to the visual story. The team and I concept and churn out 15 animated videos per day for the Snapchat channel, as well as various other piece for the other social channels. and we are innovating constantly to bring new and exciting content to our viewers.

Our Snapchat channel averaged 817,00 unique views per day and 6.13 million unique users per month (as of December 2017).

Check out NFL's Social Lab site HERE.

Press: SNAPCHAT SAYS 42 MILLION PEOPLE ARE WATCHING ITS NFL CONTENT

I was also lucky to be migrated over to the NFL’s Social Lab team, where I got to work on the main @nfl social channels as well as @thecheckdown.

Design + Animation Deanna Hjerling