Google Pixel and T-Mobile POSTERPALOOZA
Creative Direction
Art Direction
Experiential Design
Augmented Reality
I pitched and sold an immersive AR activation for Google Pixel at Lollapalooza, designed to extend T-Mobile’s 5G experiences beyond the stage and into fans’ hands globally.
This activation was part of a larger partnership strategy connecting T-Mobile, Google Pixel, and Lollapalooza — showcasing the capabilities of 5G through fan engagement, social amplification, and experiential innovation. While T-Mobile amplified the global reach of the festival and Pixel provided the hardware, our activation brought the history of Lollapalooza to life in AR, giving fans a unique, shareable experience that extended the value of the partnership.
Creative Director: Deanna Hjerling
Design: Deanna Hjerling
CCO: Nick Davidge
Festival-goers could scan historical posters with Pixel 6a devices to unlock AR animations, connecting them to Lollapalooza’s legacy in a tangible way. The activation generated immersive social content, encouraged engagement with T-Mobile and Pixel features, and reinforced both brands as innovators in live experiences.
